(images via sdr photo)
soooo…yay? are you excited? yes, that’s right, it’s time for another edition of johannesburg’s south african fashion week, and like a few of the events which were all crammed together (by me) at the end of last year and leaking into our coverage for this one, it feels like we’ve just seen some of these labels, but really that’s on opt, and not them, so let’s try to be happy we’ve another round of african fashion to discuss! which really i am, save for the fact that it’s sometimes quite difficult to get all the background information one might wish for.
but nevertheless, safw is one of the continent’s bigger fashion events, so, yannow…anyway, we’ll start things off with the easy-breezy-pretty kottin & twille, a label we haven’t seen for a good minute (not since our introduction during the s/s 2012 season), and now they’re back with more of their signature lightweight, flowing lovely for the s/s 2014 season, although i’d definitely argue in the seasons since we’ve seen them, they’ve gone in for more structure and less of a denim-y vibe, and more of an ethnic one, juxtaposing some bold african prints with their loose, washed and pale (sometimes almost transluscent) soft skirts and dresses.
anyway! in terms of critical commentary, the blog flair 360 fashion announced that the “designs showcased earthy tones, rich colours and african print. All together the designer created a unique feminine silhouette with cinched in waists and long flowy dresses,” as elsewhere, the south african mail & guardian opined–correctly, i’d say–that “(t)hey had one of the more accessible collections. Because I could see myself wearing that garment there and then doesn’t mean they lacked edge. The pieces were presented in a way that would flatter all shapes and the use of leather to accessorise some of the garments was an absolute win.”
then, finally, there was elle, jumping in to offer that “(t)he styling really pulled the collection together, which, although a seemingly obvious thing to say, is not always the case at fashion week. The leather look trims and rope detail added interest to the easy-wear separates – without these extra design elements some garments would have just amounted to basic basics (which we see enough of at fashion week). What I most enjoyed, however, was the use of print, and the layering; specifically the crop tops worn under dresses and the skirt worn over the sheer pussy-bow dress. I think this collection will sell; it’s well made, contemporary yet commercial and definitive of the term ‘ready to wear’.” true dat. and welcome to africa!
(check out the fashion show video here)