australia fashion week: ginger & smart

(images via vogue)

okay, okay. so i kind of feel like this about ginger & smart: while i’m fully aware they’re not, like, the height or depth of anything major in the fashion world, and they’re not going to reinvent basically, like, anything with their collections that turn up at the various australian shows each season (see s/s 2011, f/w 2012, s/s 2013), i nevertheless really enjoy their clothes, and definitely look forward to their fun, colourful collections with the turn of each season. sometimes that’s really all one needs from a label, yannow?

and so, on the house’s turn through sydney’s renamed whatever-whatever australian fashion week (i refuse to learn before they change it again) for the s/s 2014 season, the australian reported that “(g)eometric prints have always been a part of the Ginger and Smart equation but here they combined with blossoming peonies, sheer panels and lavish lace, adding up to an enticing collection. The spring-summer range is called Shapeshifter and…a stripped back approach allowed the presentation of sexy pants, organza dresses and jacquard jackets to evolve.”

meanwhile, in their typically over-the-top happy manner, fab sugar trilled that “(r)ainbow-prism patterns and placement lace prints took centre-stage, with a fresh palette of navy, turquoise, white, peach and pale salmon playing backup roles. Linear motifs gave a graphic framework to the lineup of colour-blocked separates and the theme continued via window-pane-over-floral prints, strategic pattern-blocked splicing and match-stitch devore silks all walking the line in one way or other,” as their sister site bella sugar tackled the details of the show’s beauty looks.

“There is a message to decipher in each piece,” the australian news site, the west australian quoted the designers as explaining, before going on to editorialize that “(d)esigns are sharp and clean, especially seen in their Inflorescence print cotton Jacquard dress, which is fresh and Parisian-cool..The shows opening creations in the Caged Peony print – a bold floral print with black diagonal lines over it – used in smart tailored blazers with matching shorts and dresses, is visually exciting…Rather than the usual black, Ginger & Smart have opted for what it calls Blackberry, used across many looks combined with navy, white in dresses, blazers and pants.”

and elsewhere, marie claire joined in that “(a)mongst the sharp, colourful geometric patterns of season’s past sat soft monochrome peony and lace prints in an alluring mix of fabrics including mesh, leather and organza. The sharply structured silhouette of last season was present in the collection’s dresses and skirts, which boasted longer hemlines and carefully placed paneling, but it was the attention to detail that really had the front row in awe, with carefully tailored pleating taking the central focus.”

then, finally, providing their more thoughtful and analytical outlook, the excellent australian site the vine offered that “(a) fractured digital tile print emerged first, and as striking and fresh as this was, it was the designers’ return to form-fitting tailoring and structure that made this a success. Worn effortlessly with a bandeau bra with cut-out midriff…there was a lot to covet in these suiting looks. Wear it to a bar at night, team the blazer with jeans and a t-shirt, or to work with a blouse: the Ginger & Smart customer will have plentiful options for her wardrobe this season.”

“A prettiness followed in the collection with lace-bonded organza cocktail dresses that will find fans for the impending racing season,” they continued. “Worn with lace gloves, this could have made for a very ladies-that-lunch aesthetic (that wouldn’t bode so well with the label’s more youthful customer) but the designers were smart in employing a little subversion…These girls dress well while getting their hands dirty.” never too deep, sure, but pretty enough to be exciting, and with a few tricks, as well, enough to keep it fun. which is all ginger & smart ever wants or needs, apparently.

(enjoy the full fashion show video here)


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