stockholm fashion week: mayla

(images via damernas)

the swedish label mayla‘s work, i believe i’ve said in the past (see s/s 2012 & s/s 2013), is pretty and wearable, but ultimately not that deep. however, i’d never say that would prohibit me from wanting to own every piece, as the charming and (surprisingly!) adventurous a/w 2013 called out for. anyway, as we’re running quickly through the stockholm fashion week shows, we’ve not got much time, but briefly, the mbfws site explained that “(t)his season Mayla enters the cinematic world of Alfred Hitchcock offering a contemporary take on some of his favorite muses referencing Tippi Hedren, Grace Kelly and Kim Novak. The mood is dark and edgy, a tribute the psychological subtleness of his leading ladies.”

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